Kimi Werner | YETI Ambassador (Photo by: Jeremiah Watt)
YETI
Creative lead bringing omnichannel campaigns to life from concept to execution. Designing for Digital, direct-to-consumer, and print. Art direction for photography and video. Illustration and apparel design. Product packaging for U.S. and International markets as well as product development through to launch. Managing freelance designers, copywriters, and agency partners. Working with our network of ambassadors and industry partners on specialized projects.
SELECT CAMPAIGNS
COLOR INSPIRED BY TRUE EVENTS
Seasonal color launches weaving inspired stories and products together.
ONE FOR THE ROADIES
At the height of the pandemic, we partnered with Live Nation to help sidelined road crews.
GEOFF ROWLEY
Introducing skate-legend and hunting guide, Geoff Rowley, to YETI Nation as a new ambassador.
COMING SOON
HOLIDAY CAMPAIGNS
Concept and execution of our Holiday Gift Guides with a nostalgic take on the outdoors.
FIFTY LINES
Sharing the journey of Cody’s ‘Fifty Lines’ project with our community.
COMING SOON
YETI X TRAEGER GRILLS
A collaboration with Traeger Grills to build an immersive retail experience.
MOTHER’S DAY
Centering our story around the incredible women that inspire us.
COMING SOON
PRODUCT & APPAREL
The opportunity to design apparel, packaging, and retail fixtures for our flagship stores and dealers.
COMING SOON