COLOR INSPIRED BY TRUE EVENTS
Seasonal color launches are some of the top-performing campaigns for Yeti. Where stories from the wild come to life in digital, wholesale, and retail executions. As Art Director and Design Lead, I’ve worked with my Copywriting, Designer, and Agency partners to concept, develop, and execute our campaigns on a global scale. Below are a few examples of work from the various color campaigns I’ve worked on. Spring 21 Featured in Food & Wine.
Fall 21 Seasonal Color Film for The Highlands Collection. Location: Loch Assynt, Lairg, Scotland, UK.
Worked with our internal content team, producers, and external partner Coldhouse Collective to establish photography and textural direction for our DTC Digital campaign.
Partnered with our retail design agency partner, Ceremony, to concept and develop textured plates for product lay-downs that inform the inspiration story for each color. Wine Country in Northern California, the Scottish Highlands, and Big Sky Country of Montana.
Worked with an agency partner to develop a motion system for social and web.
Social Paid Carousel for the Sharptail Collection.
Worked with an agency partner to develop a motion system for social and web.
Rendering of Seasonal Color Displays at Retail. Credit: Ceremony.
Campaign Email
Custom Landing Page hero for Highlands Collection. Developed the Custom Landing Page with our web agency partner, Elva.