One For The Roadies

ONE FOR THE ROADIES CAMPAIGN

With the cancellation of live music events due to COVID-19, road crews were sidelined for the foreseeable future. YETI teamed up with legendary musicians and Live Nation to auction customized Roadie® Coolers to benefit their Crew Nation Relief Fund. Artists from all genres participated including Green Day, Leon Bridges, Jessie Reyez, Reba McEntire, Eric Church, Billie Eilish, Black Pumas, and more. It was our task to develop the campaign concept, look, and feel. This campaign was also picked up by Rolling Stone and AdWeek.