YETI X TRAEGER GRILLS
We had the opportunity of partnering with Traeger Grills for a unique pop-up store experience. Pairing our legendary cold-holding products with their industry-leading pellet grills and smokers was a match made in backyard heaven. The challenge was to share our brand stories equally in an immersive way. As the creative lead representing YETI, I collaborated with Traeger’s Creative Director and in-house design team to develop the store naming, lockup, and retail look & feel. Ceremony was our partner for helping elevate the concept execution and build-out at retail.
Naming Directions and Lockup Exploration
In-store Detail rendering