WILLIAM MURRAY
William Murray Golf is founded by Bill Murray and his brothers. A golf apparel company inspired by their quirky personalities and legendary careers in film and on stage. I was tasked with creating the brand identity and worked with a team of creatives to develop the initial apparel release. Working with the Murray family to develop pieces around their Scottish heritage and their experiences growing up in Chicago. Featured in GQ.
The Bill Murray and his brothers wearing items from the initial product launch
Creating the main logo and word-mark.
Bill Murray wearing Murray Tartan shirt I designed for the flagship launch
Suntory Whiskey glass pattern on polo
Neck label concepts
Pat Perez - Sponsored PGA Pro Golfer
Early logo concepts and icons
Recreating the Murray family tartan for brand identity and use as a pattern for apparel.
Experimenting with logo placement in containers
Hang tag concepts
Bill wearing the whiskey polo at the Chicago Cubs' World Series victory.
Label concepts for various apparel applications
Pat Perez custom sponsored polo mockup
Business card mockup
Branded tent mockup
Brand identity deck
Brand identity deck
Brand identity deck
Brand identity deck