William Murray Golf is founded by Bill Murray and his brothers. A golf apparel company inspired by their quirky personalities and legendary careers in film and on stage. I was one of two designers tasked with creating both the brand identity and flagship launch of product. We worked with the Murray family to tell the story of their Scottish heritage and their experiences growing up in Chicago. The initial launch was very successful garnering a lot of media attention.

The Bill Murray and his brothers wearing items from the initial product launch

Creating the main logo and word-mark. Refined from earlier versions

Bill Murray wearing Murray Tartan shirt I designed for the flagship launch

Suntory Whiskey glass pattern on polo

Neck label concepts

Pat Perez - Sponsored PGA Pro Golfer

Early logo concepts and icons

Recreating the Murray family tartan for brand identity and use as a pattern for apparel.

Experimenting with logo placement in containers

Hang tag designs

Bill wearing the whiskey polo at the Chicago Cubs' World Series win

Label concepts for various apparel applications

Pat Perez custom sponsored polo mockup

Business card mockup

Branded tent mockup

Brand identity deck

Brand identity deck

Brand identity deck

Brand identity deck