Trying new ventures, theCHIVE decided to try it's hand at craft beer. Partnering with Red Hook to develop the recipes and to brew, somebody had to build the brand's look and feel. During the lifespan of the beer line, the branding took several iterations to appeal to theCHIVE'S demographic and, a bit later, a more national appeal. Here are some pieces that I worked on. The beer found success right away, with glowing reviews and was distributed in the U.S. and Canada. KCCO beer eventually sponsored the 2015 Flotrack/FloSports Beer Mile World Championship.

Second generation bottle label design

Military branded case card

Label design detail

Updated KCCO Beer logo

Gold Lager case card design

In-bar promotional metal tacker sign

Beer Mile event social post

Charity campaign social post

Target geo-targeted social post

Sponsored event asset - Flotrack Beer Mile

Event asset for sponsored cruise