As the Art Director at Chive Media Group, I oversaw a team of Graphic Designers working specifically within our e-commerce division. Designing graphic tees, custom cut & sew product, hard good development, and marketing collateral. I was also tasked with managing our product calendar; making sure we hit our project deadlines while staying organized and on task. In addition, I worked closely with our Creative Director on numerous projects on the Media side including logos & assets for original branded content and video, pitch decks, ad-sales projects and more. Below are a few projects showcasing my work.
CHANNEL SPECIFIC PROJECTS
Chive TV is a digital platform offering curated video entertainment available in the app store. It won best brand platform at the 2017 Digiday Awards. As part of the design team, I helped design various creative, in-app bezel designs for custom builds by clients, as well as style guides and best practices for the service for our sales-team to forward to potential clients. CLICK TO VIEW
As the Art Director for the e-commerce division of theCHIVE, we always had a packed calendar launching new product weekly. Items ranged from graphic tees to fully customized apparel and accessories. I was also a photographer on our major product shoots, helping capture lifestyle and product assets. Here is a collection of projects I’ve worked on. CLICK TO VIEW
Chive Charities is a 501(c)(3) non-profit portion of Chive Media Group. It's helped dozens of families and individuals dealing with rare medical diseases, wounded veterans, as well as aid with special education and first responders. I've worked on multiple fundraising campaigns for Chive Charities, taken photos, and been there first hand on, many occasions, to see their positive impact on lives of people across the country. CLICK TO VIEW
VOTE FOR MURRAY CAMPAIGN
During the height of the 2016 Election, I came up with the idea to build a campaign around the legendary Bill Murray. In addition to a successful product launch, the timely deployment of creative was even picked up by outside media. I developed a number of assets used on multiple social platforms to make the campaign more convincing. CLICK TO VIEW