AARON PARRA
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CHIVE MEDIA GROUP

 

THE CHIVE / RESIGNATION MEDIA

Co-managed the design team with 5 direct reports to develop and execute campaign collateral for all Resignation Media properties as well as sponsored campaigns with our advertising partners. Designed for our web, social, apparel/eCommerce, and live event activations. Assisted in the production of campaign photoshoots and film. I was also a key team member in brand development and design for a golf apparel line in partnership with Bill Murray.

In-office mural I painted when moving into the new Austin,TX office.

PROPERTY SPECIFIC PROJECTS

CHIVE TV

Chive TV is a digital platform offering curated video entertainment. It won the best brand platform at the 2017 Digiday Awards.

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THE CHIVERY

As the Art Director for the e-commerce division of theCHIVE, I helped design product ranging from graphic tees to fully customized apparel and accessories. I also co-produced our tentpole campaign photo and video shoots .

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CHIVE CHARITIES

Chive Charities is a 501(c)(3) non-profit helping families and individuals dealing with rare medical diseases, wounded veterans, as well as aid with special education and first responders. I've worked on various fundraising campaigns and events.

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ADDITIONAL PROJECTS

VOTE FOR MURRAY

During the height of the 2016 Election, I lead a marketing campaign to make Bill Murray a third party candidate. In addition to a successful product launch, the timely deployment of creative was even picked up by outside media. I developed a number of assets used on multiple social platforms to make the campaign more convincing. CLICK TO VIEW

In-Office Oil Painting of Bill Murray

In-Office Oil Painting of Bill Murray

Bill visiting the office

Bill visiting the office